HighLevel Vs ClickFunnels: Which is the Better CRM?

If you are stuck deciding between HighLevel vs ClickFunnels, you are not alone. Both platforms offer tools to grow your business, attract leads, and increase sales. 

But they are not the same. Each of them has its own strengths, weaknesses, and ideal user base. So the question is which one fits your needs best.

This encyclopedic guide will compare both these tools and explain their key features. You will also learn which tool provides better value as a CRM and marketing tool.

HighLevel Vs ClickFunnels: Overview

Feature	GoHighLevel	ClickFunnels
Full CRM Capabilities	✅	❌
Funnel Builder	✅	✅
Email Marketing	✅	Higher plans
SMS Marketing	✅	Third-party Integration
Workflow Automation	✅	✅
White-Label Options	✅	❌
Mobile App	✅	✅
Best for Agencies	✅	❌
Best for Simple Funnels	❌	✅
Large User Community	✅	✅
Flexible Refund Policy	Conditional	✅
Affordable Pricing	$97/month	$97/month
Better Value for Pricing	✅	Limited features in comparison
Free Trial	30-day free trial	14-day free trial

GoHighLevel or HighLevel is ideal if you need an all-in-one tool to manage leads, automate marketing, and scale your business or agency.

ClickFunnels is best if you want a quick and easy way to build high-converting funnels and sell products or services.

Read this: HighLevel Vs HubSpot: Extensive Comparison Guide

What is HighLevel?

HighLevel is an all-in-one marketing platform designed mainly for agencies, freelancers, and service-based businesses. 

It combines tools that usually come from different software — like CRM, email marketing, SMS, funnels, scheduling, and automation — into a single dashboard.

HighLevel Key Features

High Level includes a variety of key features. Follow along to see the details:

CRM and Pipeline Management

GHL gives you a full-featured CRM where you can:

Funnel and Website Builder

High Level has a powerful drag-and-drop funnel builder. You can:

Marketing Automation

One of HighLevel strongest features is workflow automation. You can:

Email and SMS Marketing

GoHighLevel allows you to send:

It also includes:

Call Tracking and Two-Way Messaging

High Level includes built-in phone and messaging tools like:

Calendar and Appointment Booking

With GHL calendar feature, you can:

Reputation Management

You can manage reviews and boost your online presence by:

White-Label Options for Agencies

One standout feature is that you can white-label High Level:

Mobile App for On-the-Go Access

High Level has a mobile app where you can:

Integrations and API Access

High Level replaces many tools. Yet, if you want integrations for other tools you are already using, it can still go well with them:

Bonus: Snapshot Sharing

This unique feature lets you:

Read this: How to Change GoHighLevel Calendar Font CSS

What is ClickFunnels?

ClickFunnels is a popular online tool that helps you build sales funnels to sell products and services. It is designed for entrepreneurs, coaches, course creators, and small business owners who want to market and sell online.

ClickFunnels Key Features 

ClickFunnels include many features for lead conversion. The details are as follows:

Funnel Builder

At the heart of ClickFunnels is its funnel builder. You can create step-by-step funnels with:

Drag-and-Drop Editor

You can design pages easily without any coding by using the visual page editor:

Pre-Built Templates

ClickFunnels gives you a wide variety of ready-to-use templates for:

Payment Integration

You can accept payments directly through:

Email Marketing (Follow-Up Funnels)

With Follow-Up Funnels (on higher-tier plans), you can:

A/B Split Testing

ClickFunnels lets you test two versions of a page to see which one performs better:

Membership Site Builder

You can build and sell protected content with:

Affiliate Program (Backpack)

ClickFunnels Backpack (available on premium plans) helps you:

Webinar Funnels

ClickFunnels supports both live and automated webinar funnels:

Analytics and Tracking

You get built-in analytics to track:

Integrations

ClickFunnels connects with:

HighLevel Vs ClickFunnels Feature Comparison

Here is a clear, unbiased feature comparison between HighLevel and ClickFunnels:

Funnel Building

Both GoHighLevel and ClickFunnels offer funnel builders with drag-and-drop editors. ClickFunnels focuses more on ease of use with polished, ready-made templates and proven funnel layouts. 

HighLevel also provides funnel building but adds more customization and flexibility for agencies managing multiple clients.

If your goal is fast funnel creation, ClickFunnels has the edge. If you want to manage funnels for clients or need more control, HighLevel gives you more options.

Read this: How to Build a Single Line Form in HighLevel: A Step-by-Step Guide

CRM and Contact Management

This is where HighLevel stands out. It includes a full CRM to track leads, manage pipelines, assign tasks, and segment contacts. 

ClickFunnels does not have a native CRM. You need to connect it to other tools to manage leads in detail. If you care about tracking leads and deals in one place, HighLevel is the better choice.

Email and SMS Marketing

Both platforms let you send emails. Nonetheless, HighLevel  includes two-way SMS messaging, voice drops, and automation for calls and texts. 

ClickFunnels includes email automation only in its higher-tier plans. It does not support native SMS or calls. If you want multi-channel outreach, HighLevel offers more built-in tools.

Automation and Workflows

HighLevel gives you advanced automation through its workflow builder. You can set up actions based on customer behavior, form submissions, or missed appointments. 

ClickFunnels has some automation with Follow-Up Funnels. However, it is not as deep unless you upgrade to a higher plan.

Calendar and Appointment Booking

HighLevel includes a built-in calendar tool where clients can book calls or appointments. This works inside your funnels and syncs with your calendar. 

ClickFunnels does not include native scheduling—you will need to use third-party tools like Calendly or Acuity.

Membership Site Capability

Both platforms support membership sites. ClickFunnels is simple to set up and use, especially for courses. GoHighLevel also supports memberships but may take a little more time to configure.

If you want a fast setup for selling courses, ClickFunnels is more beginner-friendly. If you want more flexibility with client access and customization, GoHighLevel is the right option.

Reputation Management

HighLevel lets you request reviews, respond to them, and manage your online reputation from inside the platform. ClickFunnels does not offer this feature at all.

Affiliate Tools

ClickFunnels includes Backpack (in higher plans), which lets you set up and manage an affiliate program. GoHighLevel does not have built-in affiliate management. If you plan to grow with affiliates, ClickFunnels has the tools ready.

White-Label and Agency Features

HighLevel is designed for agencies and comes with full white-label features. You can rebrand the platform and sell it as your own software. 

With GHL, you can also manage multiple client accounts under one dashboard. ClickFunnels does not support white-labeling.

Pro Tip: Both platforms offer templates for funnels and pages. Start with those to save time, but always customize them with your brand voice. It will help build trust with your audience.

HighLevel Vs ClickFunnels: Pricing Plans Compared 

Pricing is a major factor when selecting a platform. Both HighLevel and ClickFunnels offer strong features — but they target different types of users.

HighLevel Pricing Plans

HighLevel gives you access to a complete set of marketing, CRM, and automation tools. Its pricing is designed with agencies and growing businesses in mind.

Starter Plan — $97/month

Best for: Independent businesses or consultants managing one brand.

Unlimited Plan — $297/month

Best for: Agencies, freelancers, and marketers managing multiple clients.

SaaS Mode Plan — $497/month

Best for: Agencies who want to create their own branded SaaS business using HighLevel.

Here, it is important to mention that these pricing plans are subject to change over time. For more details, visiting their official website is recommended.

ClickFunnels 2.0 Pricing Plans

ClickFunnels focuses on sales funnels, landing pages, and basic email automation. It is built to help entrepreneurs sell online fast.

Startup or Basic Plan – $97/month

Best for: New businesses or small teams needing flexibility without limits on usage.

Pro or Platinum Plan – $297/month

Best for: Growing teams, coaches, agencies, or digital marketers who need more workspace capacity and team access.

HighLevel Vs ClickFunnels: Which Offers Better Value?

With HighLevel, You get an all-in-one platform to manage funnels, CRM, email, SMS, scheduling, automation, and client management. 

Even the basic plan includes powerful features that usually require different tools. Click here to visit GoHighLevel official website and avail the chance to try all features without needing to pay anything for 30 days. 

ClickFunnels is easier to use and great for selling products quickly. But its features focus mainly on funnels and courses. You will still need to connect outside apps for things like CRM, calendars, or SMS.

If you want a complete business system with fewer tools to manage, HighLevel gives better long-term value. It helps you save time and money by keeping everything under one roof. 

However, if you only want to build funnels and launch products fast, ClickFunnels may feel simpler and more focused.

HighLevel Vs ClickFunnels: Pros and Cons

Both platforms are strong in their own ways. But they have pros and cons, depending on the user type.

HighLevel Pros

HighLevel Cons

ClickFunnels Pros

ClickFunnels Cons

Setting Up High Level Account

Since High Level CRM is better in terms of functionality, you might want to sign up. Follow along these steps for setting up quickly: 

Final Remarks 

Both HighLevel and ClickFunnels bring real value to the table — but in different ways. Selecting one of them highly depends on your  needs.

If your goal is to operate maximum things  from one platform, HighLevel is the stronger choice. It is designed to support service-based businesses, especially agencies. 

You save money by replacing several tools with one system. Also, you gain flexibility with features like SaaS mode and white labeling.

Alternatively, if you want to launch products, courses, or subscriptions quickly with high-converting sales funnels, ClickFunnels is more suitable. 

It works well for coaches, creators, and entrepreneurs who do not need a full CRM or client management system.

In the end:

Frequently Asked Questions

Is HighLevel better than ClickFunnels?

HighLevel is better for agencies or service-based businesses that want CRM, funnels, communication tools, and automation all in one place. ClickFunnels is better if you only need funnels and want to launch offers fast

Can I use HighLevel to build sales funnels?

Yes, you can. HighLevel has a full funnel builder, just like ClickFunnels. You can create landing pages, offer pages, upsells, and more. It also includes templates to get you started quickly.

Does ClickFunnels include a CRM system?

Not a full one. ClickFunnels has basic contact tracking but does not have a full CRM with pipelines or lead management like HighLevel. You may need other tools to manage contacts.

Which is easier to learn – HighLevel or ClickFunnels?

ClickFunnels is easier for beginners. It has a simple interface and focuses only on funnels and online sales. HighLevel has more tools, so it takes more time to learn. But  it also does much more.