GoHighLevel vs MailChimp: Which One Should You Choose?

Choosing between GoHighLevel vs Mailchimp can feel confusing, right? Both are powerful tools and help with email marketing. But they do much more than just send emails.

So, how do you pick the right one for you?  

Well, it depends on what you need. Are you running a full-on business or agency? Or are you mainly sending emails to keep in touch with your audience?

In this guide, you will learn what makes GoHighLevel and Mailchimp different. You will see what each one can do. And you will find out which one fits you best.

GoHighLevel vs Mailchimp: Quick Overview 

GoHighLevel or HighLevel is like a big toolbox made for businesses and agencies. It helps you do a lot of things in one place – like managing customers, sending emails, building websites, and even getting paid. 

Mailchimp is more focused on email marketing. It helps you create pretty emails, send them to the right people, and see how well they perform.

GoHighLevel vs MailChimp: Comparison Table 

Feature	GoHighLevel	Mailchimp
CRM	Yes, manage customers and automate follow-ups	No, basic audience management
Automation	Advanced workflows and multi-channel automation	Email sequences and customer journeys
Email Marketing	Targeted campaigns, sequences, and list management	Customizable email templates and A/B testing
Sales Funnels	Yes, build and optimize funnels	Limited, mainly landing pages
Website & Landing Pages	Full website and funnel builder	Landing pages builder
Communication Tools	Email, SMS, social media, web chat in one place	Mainly email, with SMS add-on on paid plans
Lead Capture	Landing pages, surveys, forms, calendars	Landing pages
Appointment Scheduling	Yes, manage appointments and reminders	Not available
Social Media Management	Schedule posts and manage profiles	Promote Instagram posts in emails
Audience Segmentation	Basic segmentation via CRM	Advanced segmentation based on behavior and data
Analytics & Reporting	In-depth reports but focuses more on overall business tools	Detailed campaign and marketing reports
Integrations	Zapier, Mailchimp, Google My Business, and more	Salesforce, Shopify, Google Analytics, Canva, WooCommerce
AI Capabilities	Full AI employee: chats, books calls, follows up, closes leads	Helps write emails, choose best times, segment audiences
Trial	30-day extended trial	Free plan with limited features

GoHighLevel vs MailChimp: Email Marketing

Email marketing is a key part of both GoHighLevel and Mailchimp. But each platform does email marketing in its own way.

Feature	GoHighLevel	Mailchimp
Email Campaigns	Send targeted emails and sequences	Send mass emails with beautiful templates
Templates	Basic email designs	Lots of customizable and pretty templates
A/B Testing	Limited	Yes, test subject lines, content, and time
Personalization	Basic personalization	Dynamic content based on user data
List Management	Manage email lists inside CRM	Strong tools to add, segment, and clean lists

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GoHighLevel vs MailChimp: Automation Features

GoHighLevel automation covers many parts of your business, not just emails. Mailchimp focuses mostly on email automation but keeps it easy and smart. 

Feature	GoHighLevel	Mailchimp
Task Automation	Automate follow-ups, reminders, and tasks	Automate email sequences and customer journeys
Multi-Channel	Email, SMS, calls, social media messages	Mainly email, with SMS add-on
Workflow Builder	Visual drag-and-drop workflow creator	Build automation with triggers and conditions
Triggers	Based on actions like form fills, calls, or sales	Based on purchases, sign-ups, or website visits
Custom Workflows	Fully customizable with many steps	Customizable but simpler workflows

GoHighLevel vs MailChimp: CRM (Customer Relationship Management)

CRM helps you keep track of your customers and talk to them better. GoHighLevel has a strong built-in CRM, but Mailchimp does not have a full CRM.

Feature	GoHighLevel	Mailchimp
Customer Tracking	Track leads, deals, and customer info	Basic audience info and tags
Pipeline Management	Manage pipelines and stages	No pipeline management
Notes & History	Save notes and see all interactions	Limited interaction tracking
Lead Scoring	Score leads based on activity	No lead scoring
Contact Segmentation	Yes, with detailed filters	Basic segmentation

GoHighLevel vs MailChimp: Website and Funnel Builder

GoHighLevel lets you build entire websites and sales funnels in one place. Mailchimp is great for landing pages but does not offer full website or funnel building. 

Feature	GoHighLevel	Mailchimp
Website Builder	Yes, create full websites without coding	No full website builder
Funnel Builder	Build sales funnels to guide customers	Limited funnel features, mostly landing pages
Customization	Flexible design and elements	Easy but less flexible

GoHighLevel vs MailChimp: Integrations

Both GoHighLevel and Mailchimp connect with other apps, but the types and number of integrations can differ.

Feature	GoHighLevel	Mailchimp
Zapier Support	Yes, connects to thousands of apps	Yes, connects to many apps
API Access	Available for custom connections	Available for developers
Ease of Setup	Can be complex due to many options	User-friendly with step-by-step guides

GoHighLevel vs MailChimp: Pricing

Since GoHighLevel and MailChimp bring different features, there is significant difference in their pricing. Here is the breakdown:

Plan Name	Price per Month	Main Features
GoHighLevel Starter	$97	CRM, automation, website builder, unlimited contacts, 3 sub-accounts
GoHighLevel Unlimited	$297	All Starter features, API access, unlimited sub-accounts, branded app
GoHighLevel SaaS Pro	$497	All Unlimited features, SaaS mode, rebilling, conversation AI billing
Mailchimp Free	$0	Up to 500 contacts, basic email marketing, limited automations
Mailchimp Essentials	$13+	500 contacts, custom templates, basic automations
Mailchimp Standard	$20+	500 contacts, advanced automations, analytics, A/B testing
Mailchimp Premium	$350+	10,000 contacts, all features, priority support

Read this: Connect Shopify Forms to HighLevel: Step-by-Step Guide

GoHighLevel vs MailChimp: Pros and Cons

Both platforms are awesome, but they have some downsides as well:

GoHighLevel Pros and Cons

GoHighLevel Pros	GoHighLevel Cons
All-in-one platform with many tools.	Beginners may need some learning.
Great for agencies and businesses.	More expensive than some options.
Strong CRM and automation features.	Dashboard may feel crowded.
Built-in funnel and website builder.
Good for managing multiple clients.

MailChimp Pros and Cons 

Mailchimp Pros	Mailchimp Cons
Easy to use, great for beginners	Limited features in free plan
Lots of email templates	Not a full CRM or sales platform
Strong reporting and analytics	Fewer built-in tools outside email marketing
Free plan available

Which One Should You Choose? 

GoHighLevel is best for agencies or service-based businesses that want an all-in-one platform for marketing, CRM, funnels, automation, and booking tools.  

On the other hand, Mailchimp is great for beginners who want a simple, easy-to-use email marketing tool. It is perfect if you just need basic email campaigns and forms. 

So, choose the one that helps you grow smarter and matches your business goals.

Frequently Asked Questions