GHL Ad Manager Setup Guide: Launch Facebook Ads Faster

If you want to grow your business with Facebook ads, GHL Ad Manager is a great tool to use. It helps you create, manage, and track your ads easily all in one place.

This tool is designed to save you time and make running ads less complicated, whether you work for an agency or manage your own business.

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Keep reading to learn how to set up, run, and get the most from GHL Ad Manager.

Key Takeaways

GHL Ad Manager helps you create and manage Facebook ads easily in one place.
You can connect multiple Facebook pages and one ad account through LeadConnector App.
It offers options to set budgets, choose ad goals, and pick ad placements.
Special Ad Category rules help you follow local laws for certain types of ads.

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What is GHL Ad Manager?

Ad Manager is a built-in tool in GoHighLevel (GHL) that lets you:

Create Facebook ad campaigns
Collect leads directly through Facebook or send traffic to a landing page
Track ad performance inside the GHL dashboard
Manage audience targeting and budgets easily

This tool is great for agencies and businesses that want a single platform for marketing and lead management.

Read this: What is Drip Mode in GHL? Beginners’ Setup Guide + Benefits

Why Use GHL Ad Manager?

GHL Ad Manager saves time and keeps everything connected. Here is what makes it helpful:

No extra tools needed
Built-in integration with Meta Ad accounts
Smooth lead syncing with forms and landing pages
Real-time performance tracking
Budget-friendly and fully managed by you

Prerequisites for Setting Up GHL Ad Manager

Before you start using GHL Ad Manager, there are a few important things to set up first.

Choose Your Pricing Model

From the Agency view, go to Reselling and pick a pricing plan. Make sure to set this pricing for your sub-accounts before moving forward.

Enable Ad Manager for Sub-Accounts

Turn the Ad Manager feature ON or OFF for each sub-account under the marketing tab. By default, it is turned ON for sub-accounts using the Standard Plan.

Set Permissions

The agency can activate Ad Manager for each sub-account. Also, individual users need permissions enabled from the staff settings to access Ad Manager.

Connect Your Facebook Assets

Log in to your Facebook account using the LeadConnector App. Then, link your Meta Ad account and multiple Facebook pages. Keep in mind, you can connect many Facebook pages but only one ad account.

How to Create and Manage Your Ad Campaign

Creating and managing ads in GHL Ad Manager is simple when you follow the right steps. Here is what you need to do:

Choose Objective, Placement, and Content

Pick your goal: Decide if you want to get new leads or drive visitors to your website.
Special Ad Category: If your ad is about jobs, housing, politics, or credit, mark it as Special Ad Category to follow rules.
Select placements: Let Facebook choose automatically or pick where your ad will show (like feed, stories, etc.).
Add content: Write your main text (up to 125 characters), headline (up to 40 characters), description (up to 25 characters), and upload images or videos.

Set Budget, Location, and Optional Settings

Set budget: Choose a daily or monthly budget for your campaign.
Choose location: Pick where your ad will run or exclude certain areas.
Optional audience settings: Narrow down your target audience with extra filters like age, interests, and more.

Review and Publish

Check details: Review your Ad’s text, images, budget, and settings carefully.
Publish: When ready, click publish to start your campaign. The payment will be charged from your connected card.

Read this: How to Get Stripe Approved for Your GoHighLevel Marketing Agency

Tracking Ad Performance in GHL Ad Manager

Once your ad is live, you need to check how it is doing. GHL Ad Manager makes this simple.

View Campaign Stats

You can check your Ad’s performance right from the Campaign Dashboard. Here are the main things to look at:

Cost per Click (CPC): How much you pay when someone clicks your ad
Impressions: How many times your ad was shown
Ad Spend: Total money spent so far

These numbers help you see what is working and what needs fixing.

Use Reporting Tools

Want more details? You can dig deeper with the Reporting tab. This helps you compare different ads and find out which ones bring in more clicks or leads.

You will be able to see:

Which ad got the most attention
How much each campaign is costing
Where most of your audience is coming from

Pro Tip

If something is not working, do not worry. Just pause the campaign, make changes, and try again. Testing different content or audiences can lead to better results.

Optimizing Your Ad Campaigns in GHL Ad Manager

Once you know how your ads are doing, the next step is to make them better. GHL Ad Manager gives you tools to improve your campaigns and get more results.

Use Conversion Tracking

Go to Ad Manager > Settings > Conversions. Here, you can create a conversion pixel.

This pixel helps you track what people do after clicking your ad. You just name it and set it up.

Set Up Workflow Automation

Next, you need a workflow that helps you track actions like:

Form submissions
Survey answers
Chat widget use
Calls or texts from a number pool

These actions get sent to Facebook so you can measure your Ad’s performance in real time.

Use the fbclid Parameter

For Facebook conversion tracking to work correctly, your website URLs must include the fbclid parameter. This ensures data from clicks is recorded properly.

Common Mistakes to Avoid in GHL Ad Manager

Even with a great tool like GoHighLevel Ad Manager, some mistakes can hurt your ad performance. Here are the most common ones to watch out for:

Ignoring Facebook’s Ad Rules

Facebook has strict rules about what ads can show. If you break these, your ads might get rejected or your account could be banned. Always follow the guidelines about content, targeting, and special ad categories.

Skipping Audience Targeting

If you do not choose your audience carefully, your ads might show to people who are not interested. This wastes money and lowers your results. Use the audience settings to focus on the right location, age, and interests.

Not Setting a Clear Goal

Without a clear goal, your ads may not bring the results you want. Decide if you want leads, website visits, or sales before you start creating ads.

Overlooking Budget Management

Not monitoring your daily or monthly budget can cause you to spend too much or run out too soon. Keep an eye on your spending and adjust as needed.

Frequently Asked Questions

If your ad is about credit, housing, jobs, or politics, it falls under the Special Ad Category. These have particular rules like limited targeting options.

Yes. Since Instagram is part of Meta, your ads can also appear on Instagram if selected in the placements during ad creation.

Use the built-in ad optimization tools. Create a conversion pixel, set up workflows, and monitor the reports to tweak and improve your campaigns.

GHL Ad Manager Setup Guide: Launch Facebook Ads Faster

Key Takeaways

What is GHL Ad Manager?

Why Use GHL Ad Manager?