HighLevel Vs HubSpot: Extensive Comparison Guide

HighLevel vs HubSpot is a hot topic for marketers, agency owners, and small businesses. Both are popular CRMs that promise to simplify your sales and marketing processes. However, they do it differently.

Important to mention, HighLevel is an affordable CRM with a comprehensive suite of tools. In comparison, HubSpot has a more segmented approach to CRM. 

This comparison article will help you decide if GoHighLevel is the right platform for your business, or if HubSpot comprehensive tools and features are the better choice. 

HighLevel Vs HubSpot: Overview

GoHighLevel is an advanced CRM designed for agencies and small businesses. It combines multiple marketing tools such as email marketing, funnels, automations, and client management into one central dashboard.

HubSpot is also a CRM system. It is more popular as a marketing automation tool. Many industries with long-term goals prefer using Hubspot CRM. 

HighLevel Vs Hubspot: Key Similarities 

HighLevel and Hubspot share a number of similar Features. Read about them below.

Email & SMS Marketing

Both GoHighLevel and HubSpot offer email and SMS marketing capabilities. But GoHighLevel integration is more cost-effective. 

With GoHighLevel, businesses can send marketing emails and text messages directly from the platform. It often at a fraction of the cost compared to HubSpot per-email pricing. 

This feature is standard across all GoHighLevel plans so marketers can connect with clients without worrying about hefty costs.

HubSpot email marketing feature is also good. It has drag-and-drop builders and automation features. It allows businesses to send custom, automated emails, helping them nurture leads and engage customers. 

Funnels & Automation

GoHighLevel stands out by offering a wide range of automation and funnel-building features. 

The drag-and-drop funnel builder allows users to create sophisticated workflows. They help manage leads and customers at various stages of the sales process. 

HubSpot also offers a funnel-building tool, but it is often considered more complex. While it is feature-rich and integrates well with other HubSpot tools, the learning curve can be steep for beginners.

WhatsApp Integration

GoHighLevel offers built-in WhatsApp integration across all plans. WhatsApp is one of the most widely used messaging platforms in the world, and having it integrated into your CRM mean you would not miss any opportunity to connect with a potential customer.

HubSpot does not provide native WhatsApp integration, which could be a limitation for businesses that rely heavily on messaging apps for communication.

However, third-party integrations can be used with HubSpot to connect WhatsApp, but this requires additional setup and might incur cost.

HighLevel Vs Hubspot: Main Differences 

GoHighLevel and Hubspot have some different features as well. These features are designed to fulfill diverse needs.

Membership Sites & Communities

GoHighLevel includes everything needed to build and manage membership sites. This feature is valuable for agencies or businesses that want to offer exclusive content or create online communities. 

You would not need third-party software or plugins. It makes the things easier for these enterprises.

HubSpot lacks native membership site tools. Businesses would need to use third-party integrations or paid apps to manage memberships. 

White Labeling

GoHighLevel offers full white-labeling capabilities. It allows agencies to rebrand the platform and present it as their own. 

This is a huge benefit for marketing agencies looking to provide clients with a customized CRM experience. The ability to add your own branding helps agencies stand out and build stronger relationships with clients.

HubSpot also includes branding options but does not provide as much flexibility for white-labeling as High Level. 

Agencies using HubSpot typically use HubSpot branding. It might be good or not good for them. The reason is simple – no personal branding.

Affordable Pricing Plans

GoHighLevel is known for its budget-friendly pricing, especially for small businesses and agencies. 

With one of the most affordable pricing structures, GoHighLevel includes unlimited sub-accounts, automation, and all its features in a single plan. In simple words, it is a cost-effective option.

HubSpot pricing is tiered, and it can quickly become expensive as businesses scale. Though HubSpot offers a free plan. The more advanced features need upgrade or higher-priced plans.

High Level Vs HubSpot: Comparison Overview

Here is a quick table comparing the two business CRMs:

Feature	GoHighLevel	HubSpot
Email Marketing	Unlimited emails in all plans	Limited in free plan
SMS Marketing	Included natively	Limited and not in all plans
Sales Funnels	Built-in funnel and website builder	Needs 3rd-party tools
Automation	Full automation in all plans	Available with higher-tier pricing
Membership sites	Included natively	Not included
White-Labeling	Fully white-labeled for reselling	Not available
Integrations	API integration, Zapier-friendly	Third-party tools
Ease of Use	Designed for speed and efficiency	More corporate, can be complex
Pricing	Flat, predictable pricing	Scales up with added features

High Level Vs HubSpot: Which is Better for Small Businesses?

For small businesses, affordability and simplicity are key. High Level all-in-one platform provides a wide range of tools for managing clients, marketing, and automation without the need for third-party apps. 

HubSpot, while feature-rich, is a better fit for businesses that can afford the premium price tag. For businesses on a tighter budget, GoHighLevel is a more scalable and cost-effective option.

HighLevel or Hubspot: Which Offers Better Value to Agencies?

Agencies need a CRM that can handle multiple clients and campaigns. GoHighLevel excels here. It offers unlimited sub-accounts, white-label branding, and powerful automation tools.

HubSpot can become quite expensive when scaled to serve multiple clients. For agencies looking to maximize value, High Level transparent pricing provides more value for the cost.

Setup Guide for GoHighLevel Account

Setting up your GoHighLevel account is easy and straightforward. Follow these steps to get started:

Final Decision: GoHighLevel Wins the Battle

Tired of switching between tools? Or, you are paying too much for basic features? GoHighLevel is the CRM you need.

It provided you with everything in one place. It combines CRM, email and SMS marketing, sales funnels, and automation. Also, white-label options are available.

We are saying that Hubspot is not a good option. But, you might have to pay more and wait longer to scale your business.

GoHighLevel is easy to use, packed with features. Best of all, you can try it free for 30 days — no strings attached. On the other hand, Hubspot free trial is only limited to 14 days.

So, the final decision – GoHighLevel is the ultimate winner. 

Frequently Asked Questions

What makes GoHighLevel better for agencies?

HighLevel white-labeling, unlimited sub-accounts, and better pricing are the leading factors. These make it a good choice for agencies. 

Can I use GoHighLevel for email marketing?

Yes, GoHighLevel includes email marketing features as part of its platform. You can create automated campaigns, send bulk emails, and track performance.

Does HubSpot offer a free plan?

Yes, HubSpot offers a free plan with basic CRM features. However, more advanced tools require upgrading to a paid plan.