How Much Does GHL Cost? Hidden Charges Explained
Curious about how much does GHL cost? GoHighLevel offers different pricing plans to match your business needs.
The monthly price starts at $97 for the Starter Plan and goes up to $497 for the Pro SaaS Plan. Each plan gives you more tools and features, so you can choose what works best for you.
Looking to save some money? GHL gives you a 16% discount if you choose to pay yearly. Plus, all plans come with a free trial so you can test the platform before spending anything.
Key Highlights
GHL Pricing Plans Overview
GHL offers three main pricing plans to fit different business sizes and needs. You can pay monthly or save money by choosing the annual billing option.
| Plan | Monthly Price | Annual Price | Savings on Annual Payment |
| Starter | $97 | $970.00 | $194 (16.6%) |
| Unlimited | $297 | $2,970.00 | $594 (16.6%) |
| Pro SaaS | $497 | $4,970.00 | $994 (16.6%) |
Read this: What is HighLevel SaaS? Everything You Need to Know 2025
Extended Free Trial Opportunity
Normally, GHL plans come with a 14-day free trial. But right now, you can get exclusive access to GHL for 30 days by visiting our partner page.
For Your Information
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GHL Pricing Plans: Key Features Comparison Table
| Feature | Starter Plan | Unlimited Plan | SaaS Pro Plan |
| CRM & Pipeline | ✅ | ✅ | ✅ |
| Funnel Builder | ✅ | ✅ | ✅ |
| Workflow Automation | ✅ | ✅ | ✅ |
| Calendars and Booking | ✅ | ✅ | ✅ |
| SMS Marketing | ✅ | ✅ | ✅ |
| Memberships | ✅ | ✅ | ✅ |
| Email Marketing | ✅ | ✅ | ✅ |
| Website Builder | ✅ | ✅ | ✅ |
| AI Tools | ✅ | ✅ | ✅ |
| Survey and Form | ✅ | ✅ | ✅ |
| Analytics & Report | ✅ | ✅ | ✅ |
| Sub-Account | 3 Sub-accounts | Unlimited | Unlimited |
| SaaS Mode | ❌ | ❌ | ✅ |
| Rebilling | ❌ | Rebilling without Markup | Phone / Email / Text Rebilling with Markup |
| Branded Desktop App | ❌ | ✅ | ✅ |
| API Access | Basic | Basic | Advanced |
| Templates From Sub-Accounts | ❌ | ❌ | ✅ |
| Customizable Dashboard | ❌ | Customize Your Dashboard Only | Customize your own and your clients’ dashboard |
| Priority Support | ❌ | ✅ | ✅ |
| Advanced Reporting Features | ❌ | ✅ | ✅ |
GHL Starter Plan ($97/month)
The Starter Plan is a great choice if you want the essential tools to help your business grow. It has everything you need to capture leads, stay connected, and manage your work all in one place.
GHL Agency Unlimited Plan ($297/Month)
The Unlimited Plan gives you tons of powerful features with no limits. It is perfect if you want to grow bigger and do more with your business.
GHL Agency SaaS Pro Plan ($497/Month)
The SaaS Pro Plan is built for agencies or businesses ready to earn recurring income. It has all the features from the Unlimited Plan plus special tools to help you offer GoHighLevel as a service to your clients.
Read this: What is HighLevel Marketing Software? Guide + Smart Tips
Optional Add-Ons in GHL
Here are some extra features you can add to your GoHighLevel account. These add-ons help you get more from your phone system, email, and workflows.
LC Phone System Pricing
The LC Phone system in GoHighLevel works just like Twilio. You pay for what you use – like phone numbers, texts, calls, and more.
| Feature | Cost | Notes |
| Local Phone Number | $1.15 / month | Per number (US/Canada) |
| Toll-Free Number | $2.15 / month | Per number (US/Canada) |
| SMS (Outbound) | $0.0079 per segment | Charged for each message part sent |
| SMS (Inbound) | $0.0083 per segment | Charged when you receive a message |
| MMS (Outbound) | $0.0200 per message | Multimedia message from local/toll-free |
| MMS (Inbound) | $0.0100–$0.0200 per message | Based on number type (local or toll-free) |
| Voice Call (Outbound) | $0.0180 / minute | Includes app-to-phone connection |
| Voice Call (Inbound) | $0.0085 / minute (local) | $0.0220 / minute (toll-free) |
| Client Minutes | $0.004 / minute | Already included in outbound rate |
| Call Recording | $0.0025 / minute | Additional charge for storing audio |
| Recording Storage | $0.0005 / minute/month | Cost to store recorded calls |
| Transcription | $0.024 / minute | Turn audio into text automatically |
| Spam Detection | $0.005 / test | Helps detect spam calls |
| Name Lookup | $0.01 / lookup | Shows caller name if unknown |
| Answering Machine Detection | $0.0075 / call | Used to detect voicemail |
| Voicemail Drop | $0.0180 / minute | Same as an outbound call |
| Conference Calls | $0.0018–$0.0040 / min/participant | Rate depends on region |
| Carrier Fees (SMS/MMS) | Varies by carrier | Extra charge based on the user mobile provider |
LC Email Pricing
LC Email is the built-in email service inside the GHL platform. It lets you send and receive emails without needing third-party tools like Mailgun or SendGrid.
Here is the good part. LC Email is very affordable.
You pay $0.675 for every 1,000 emails you send. That includes all emails – outgoing, incoming, CC, and BCC. So yes, each email part counts.
You can view your email charges by going to: Agency View > Billing > Credits
You can also turn on email verification to check if addresses are real before sending. This costs $2.50 per 1,000 verifications. It helps you avoid sending emails to fake or bad addresses.
If you are using the Agency Pro Plan, you can rebill email charges to your clients. That means no need to bill them by hand – GHL handles it for you.
Dedicated IP Address Pricing
A Dedicated IP Address is a special IP used by only one domain to send emails. It helps keep better control and a good reputation. Because of this, emails are less likely to end up in the spam folder.
The cost is $59 per month for each dedicated domain.
Note: Dedicated IP Address is only available on the Pro Plan and includes rebilling.
Workflow Premium Triggers and Actions Pricing
Workflows start with triggers and end with actions. A trigger is what begins the workflow, and actions are the tasks that happen after. Each trigger and action can run as many times as needed.
Some triggers and actions are called premium because they cost a small fee each time they are used.
Your agency pays for premium triggers and actions used in all sub-accounts. You can also pass these costs to clients or add a profit margin.
| Feature | Cost Per Execution | Notes |
| Premium Trigger/Action | $0.01 | Charged per use |
| GPT-3.5 Turbo Action | $0.02 | After first 100 free uses |
| GPT-4 Turbo Action | $0.03 | After first 100 free uses |
| Free Triggers and Actions | $0.00 | No charge |
Ad Manager Pricing
Ad Manager is a simple tool to create, manage, and track paid ads. It helps businesses grow by boosting their visibility and reaching more people.
Using Facebook Ads, Ad Manager can bring in new leads or drive more visitors to a website. The ad setup is easy and quick, with just three steps – from linking your Facebook account to launching the ad campaign – all done inside Ad Manager.
The default plan charges 10% of the ad budget after the Agency’s commission is taken out. This plan works well if the Agency does not use Meta Business Manager.
For example, if a client has an $800 monthly budget, the Agency takes 10% ($80), then GHL takes 10% of what is left ($72), leaving $648 for ads.
Alternatively, if the Agency connects its own Meta Business account, it pays a flat $97 per month for unlimited campaigns across all sub-accounts.
The Agency can then charge clients a fixed monthly fee to use Ad Manager or include it in a SaaS package.
Autocomplete Address Elements in Forms and Surveys Pricing
Address Autocomplete helps fill in addresses faster and easier when people use Forms and Surveys. When someone starts typing an address, it suggests the full address by checking Google.
The cost for Address Autocomplete is $0.002972 for each search request made to Google Address API.
Additionally, it costs $0.00525 for every API call when the address details are filled in after selection.
Yext Online Listings Pricing
Yext Online Listings helps boost local SEO by keeping your client business details the same everywhere online.
It syncs key info like phone numbers, business hours, and addresses across more than 70 trusted websites. This builds strong backlinks and makes sure customers always see the right details.
This service needs a minimum commitment of three months, with a cost of $30 per month.
WordPress Hosting Pricing
Nearly half of all websites online use WordPress. Inside GoHighLevel, you can host and manage WordPress sites directly from each Sub-Account.
Even though hosting happens in HighLevel, content is still managed through the regular WordPress dashboard. Just log in at your usual admin link like this: mywebsite.com/wp-admin.
To use WordPress hosting, an Agency must first select a plan under Agency > Reselling. Once the plan is active, WordPress becomes available for Client accounts.
| Plan Name | Monthly Price | Number of WordPress Sites |
| Standard | $10/month | 1 Site |
| Utility | $220/month | 25 Sites |
| Unlimited | $497/month | Unlimited Sites |
AI Employee Pricing
AI Employee is a powerful set of tools designed to make your business run smoother and faster. It includes several AI-powered helpers that handle different tasks across your agency. These include:
There are two ways to pay for AI Employee: pay-per-use or get unlimited access for $97 per month. The unlimited plan includes a large number of free units for each tool. Once you pass the included limit, regular usage fees apply.
| Feature | Pay-Per-Use Price | $97/month Plan | Units Included |
| Voice AI | $0.13 per minute | Unlimited | 746 minutes |
| Conversation AI | $0.02 per message | Unlimited | 4,850 messages |
| Reviews AI | $0.08 per response | Unlimited | 1,212 responses |
| Content AI (Words) | $0.00009 per word | Unlimited | 1,077,778 words |
| Content AI (Images) | $0.06 per image | Unlimited | 1,617 images |
| Workflow AI | $0.02 per query | Unlimited | 4,850 queries |
| Funnel AI | $0.99 per funnel | Unlimited | 98 funnels |
WhatsApp Pricing
WhatsApp is one of the most popular messaging apps in the world. Inside HighLevel, you can connect WhatsApp directly to your account.
Using WhatsApp inside GHL costs $10 each month for every Sub-Account. On top of that, there are extra charges based on how many conversations or templates you send.
Branded Client Portal Mobile App
If your Clients use Communities, they can offer their members a custom mobile app with their own branding. This makes it easier for community members to stay connected on the go.
GHL charges $49 per month for each branded app. If you sell it to your Client at the same price, you earn no profit. But you can raise the price. For example, if you sell the app at $60 per month, you keep the $11 difference as profit.
Marketplace Services Pricing
Inside the Agency View, there are special tools and services made to support your agency. These are called Marketplace Services.
They work just like other add-ons such as WhatsApp, Yext, or WordPress. You can choose from a list of helpful services to boost how your agency runs and serves clients.
Some of the available services include account setups, support options, and tools like:
Each Marketplace Service comes with its own price and terms. You can check them out by going to your Agency View and clicking on the Marketplace tab. There, you will see full details, costs, and what each service includes.
Is GHL Worth the Price?
If you want a tool that can do lots of marketing and sales work in one place, GHL (GoHighLevel) can be worth the cost.
GHL brings together email, text, ads, websites, and more. This can save time because you do not need many separate apps.
GHL also helps agencies manage their clients easily and even resell services to make extra money. The price might seem high at first, but the features and ways to grow your business can make it a good deal.
So, if you want to save time, get more leads, and manage clients better, GHL can be a smart choice. But, it is important to check your needs and compare prices before deciding.
