What is HighLevel Marketing Software? Guide + Smart Tips
Marketing online is like a race. Everyone wants to win. But you need the right tools to get ahead. That is where HighLevel marketing software steps in.
It is made to help businesses and marketers work smarter, not harder. From sending emails to booking calls, it does a bunch of things in one place. No more jumping between apps.
If you want better results with less stress, this tool is for you. The best thing? You can try all these features for 30 days. Free of cost.
This article will answer, “What is HighLevel marketing software and what benefits does it bring to your table?”
Key Takeaways
Is it Gohighlevel or HighLevel?
You might see both names. Do not worry, they are the same thing.
GoHighLevel is the full name. People also call it HighLevel to keep it short. So if you hear either, they are talking about the same awesome tool.
Origin of HighLevel Marketing Software

HighLevel started in 2018. It was made for marketers, by marketers. The founders saw that running agencies was hard. So, they built a tool that could do many things in one place.
Before HighLevel, people had to use tons of apps. One for emails. Another for landing pages. And another for texting. It was messy. HighLevel changed the game by putting it all together.
Read this: HighLevel Vs SuiteDash: Which Platform is Right for You
Ideal Users for HighLevel Marketing Software
So, who is HighLevel for? It is not just for big companies. Many different people use it.
Key Benefits of HighLevel Marketing Software
Now let us talk about what it can do. HighLevel is packed with tools.
Pro Tip
Use HighLevel to track who visited a sales page but did not buy. Then send them a sweet follow-up within 24 hours.
Getting Started on HighLevel Marketing Software
Getting Started on HighLevel is easy and straightforward. Just follow along these steps:
Create Your Account
Go to their official website and look for the 30-day trial button. Enter your basic details, like your name, email address, phone number, and company name.
Select Your Plan
Pick the subscription plan that fits best with your needs and budget. There are different options available based on your requirements.
Enter Payment Details
Add your credit card information or another payment methods to start your trial or subscription. Remember, it is a required step.
Finish Signing Up
Follow the on-screen instructions to finish creating your account. Now, you are free to customize your dashboard and begin using all the features.
Here are some Smart Marketing Tips that are a bit different from the usual stuff. These will help you stand out and make the most of your HighLevel tools.
Read this: How Much is HighLevel? Is it Cost-effective?
Smart Marketing Tips to Grow Your Business with HighLevel
Do you want to boost your marketing game and stand out from the crowd? Here are smart, unique tips you can use right inside HighLevel:
Use Missed Call Text Back
When someone calls and you miss it, send an auto text. This keeps the lead warm and shows you care. Even when you cannot answer right away.
Create Micro Funnels
Instead of one big funnel, make tiny ones for each offer. Like one for free trials, another for events, and one for upsells. They convert better and feel more personal.
Send Birthday or Just Because Messages
Add custom dates in HighLevel and send fun messages on special days. It feels personal and builds trust.
Use Pre-Recorded Voicemails
Drop a friendly voicemail in leads inboxes without their phone ringing. It is personal and less annoying than a random call.
Ask for Reviews After Quick Wins
As soon as a customer gets a small success with your service, trigger a review request. They are most excited in that moment.
Use Emoji Subject Lines
Try using one or two emojis in your email subject lines. It grabs attention and boosts open rates. Just do not overdo it.
Run Loss Aversion Campaigns
Tell leads what they might miss out on if they do not act. People fear loss more than they love gain. It works like magic.
Test Voice Drops on Cold Leads
Send a casual voice message to cold leads. It feels more human and less salesy than a plain email or SMS.
Record Personal Welcome Videos
Use HighLevel video tools to send short, personalized welcome clips when someone joins your list. You will surprise them and earn instant love.
HighLevel Marketing Software: Pricing Breakdown
GoHighLevel offers three main pricing plans, each designed for different types of users. Here is a quick breakdown:
Plan | Price | Key Features |
Starter | $97/month | 1 client, workflow builder, 2-way SMS/email, pipeline management, landing & website builders, calendar, email builder, membership builder |
Unlimited | $297/month | Everything in Starter + unlimited clients & users, white-label desktop app, chat & phone support, basic API access |
SaaS Pro | $497/month | Everything in Unlimited + SaaS mode, agent reporting, advanced API access, lead distribution, inbound calling, customizable dashboards |
Each plan comes with a 30-day free trial, so you can test out all features before making a decision.
HighLevel Marketing Software: Integrations and API
One of the best features of GoHighLevel is its ability to integrate with various tools. You can connect it with your favorite platforms through Zapier, which opens up many possibilities.
HighLevel also integrates with popular services like Google Ads, Stripe, Facebook, and more.
If you want more customization, they offer an API for developers to build even deeper integrations with other tools you use.
HighLevel Marketing Software: Mobile App
For those who are always on the go, HighLevel has a mobile app that allows you to manage your campaigns and track leads from anywhere.
In a meeting, at an event, or simply away from your desk? You can stay on top of your business. The app keeps all the essential features right at your fingertips.
Pro Tip
Text-only offers feel urgent. Try sending a limited-time discount through SMS. People read texts way faster than emails.
HighLevel Marketing Software: Security Features
When it comes to your business data, security is a top priority. HighLevel ensures that your information is protected with SSL encryption.
All the data transferred between your device and their servers remains secure. They also comply with GDPR and other privacy regulations to safeguard your customer data.
Try HighLevel – This is Limited Time Opportunity
So, what is HighLevel Marketing Software? It is your all-in-one marketing helper. It saves you time. It helps you grow. And it keeps your business running efficiently.
If you want to level up your marketing game, give HighLevel a try. It might just be the best move you ever make.
Feeling stuck? Contact one of GHL representatives and get a 30-minute free consultation. They will answer your questions and can also help with setting up.